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H&M Extends Collaboration with UNICEF

Commitment of Close to $8 million for the All for Children Project in Bangladesh


H&M is extending its All for Children collaboration with UNICEF, the United Nations Children’s Fund, to include Bangladesh. In total H&M will contribute $7.99 million to the project, which is H&M’s biggest donation to community investment to date. All for Children is the name that H&M gives to the long-term projects that H&M supports to promote education and better health for children in countries where H&M operates. The project in Bangladesh will run from 2012 to 2017.

“Bangladesh is an important production country and we want to contribute to positive, sustainable development. The All for Children project aims to take a holistic approach to child development in slum areas in Dhaka, and since H&M believes that children who learn how to read and write are better equipped to make informed choices about their future, the objective is to get 40,000 children into schooling,” says Karl-Johan Persson, CEO of H&M.

The project goal is for approximately 40,000 children aged from 3 to 14 years in targeted slums around Dhaka to have improved access to quality education, basic life skills and social protection services. The expected long-term impact of the project is to contribute to overall poverty reduction and improved livelihoods for families, and in a wider context to improve social development in Bangladesh.

“Quality education is a basic human right, but for many children in Bangladesh this right has not yet become a reality. There are children who are either out of school or in school but at risk of dropping out. UNICEF’s partnership with H&M will help to strengthen the quality of early learning, pre-primary and basic primary education, basic life skills and social protection services for children living in the slums, who are among the most vulnerable in society. We thank H&M for its generous support to the children of Bangladesh,” says Pascal Villeneuve, Representative of UNICEF Bangladesh.

In addition, on October 18 H&M will follow up last year’s success and launch a new All for Children collection. 25% of all sales from this collection will go to UNICEF’s work with All for Children in Bangladesh.


The United Nations Children’s Fund (UNICEF) works in 190 countries and territories to save and improve children’s lives, providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more. The U.S. Fund for UNICEF supports UNICEF's work through fundraising, advocacy and education in the United States. Together, we are working toward the day when ZERO children die from preventable causes and every child has a safe and healthy childhood. For more information, visit www.unicefusa.org.

For additional information, please contact:
Andrea Sioris, U.S. Fund for UNICEF, 212.880.9136, asioris@unicefusa.org