Volvic Launches "Drink 1, Give 10" Campaign in North America to Help UNICEF Provide Clean Water to Children in Ethiopia
Volvic North America announced the launch of the "Drink 1, Give 10" campaign in the U.S. and Canada on April 1. From April 1 to August 31 in both 2008 and 2009, for each liter of Volvic bottled water purchased in the U.S. and Canada, Volvic will make a donation to enable UNICEF provide at least ten liters of clean drinking water to children in two districts of Benishangul Gumuz in western Ethiopia. More than half the population in these rural districts lack access to safe water and sanitation facilities.
The partnership marks the first time that the bottled water brand and the U.S. Fund for UNICEF will collaborate in a cause-related marketing campaign that targets North American markets. The international Volvic promotion has already generated over $2 million to support UNICEF water programs in Africa through the sale of Volvic in Germany, France and Japan.
As indicated on its newly designed labels appearing across the nation, Volvic will donate 4¢ to the U.S. Fund for UNICEF for each liter of .5L, 1L and 1.5L bottles of Volvic sold in the U.S. and Canada during the promotion dates in 2008 and 2009.* No portion of the purchase price is tax-deductible. Additional information can be found at the website www.drink1give10.com which was designed specifically around the campaign.
Volvic North America has pledged a minimum of $500,000 to the U.S. Fund for UNICEF over the course of the two-year initiative to support UNICEF clean water programs in western Ethiopia. The funds raised from the "Drink 1, Give 10" campaign will not only enable UNICEF to dramatically increase the availability of clean drinking water in western Ethiopia through projects including the digging and maintenance of wells, but will also support integrated water and sanitation programs in the region. Over the span of two years, Volvic North America’s donation will result in 25,000 community members gaining access to not only clean water but also sanitation and hygiene education services.
To read the press release, click here.
*Supporters of the "Drink 1, Give 10" campaign can participate outside of these dates by mailing in the UPC codes from specially marked bottles to AMI Brands, "Drink One Give 10," 1417 6th Street, 3rd Floor, Santa Monica, CA 90401, and Volvic will donate 4¢ per liter.
