Volvic's "Drink 1, Give 10" Campaign to Benefit UNICEF Clean Water Programs in Ethiopia
© Volvic
Building on the success of the initiative that began in Germany in 2005 and has since expanded to France and Japan, Volvic's "Drink 1, Give 10" campaign has come to North America. In this campaign, for every liter of Volvic bottled water purchased in the U.S. and Canada between April 1 and August 31 in 2008 and 2009, Volvic will make a donation to enable UNICEF to provide at least ten liters of clean, safe drinking water to children in Ethiopia*. There is also the option to mail in the label outside of these dates to have Volvic make the donation. For more information, click here.
The campaign will fund UNICEF water projects in two districts of the Benishangul-Gumuz region of Ethiopia to improve the health of community members by increasing access to sustainable water supply through the construction of water supply systems, including the construction of 40 wells. The funds raised through the Volvic promotion will not only enable UNICEF to dramatically increase the availability of clean water, but also to fund a fully integrated water and sanitation package, ensuring maximum benefit to the community. Thanks to Volvic North America's donation, 25,000 community members will receive water supply, sanitation and hygiene education services.
*For each liter of Volvic bottled water purchased in the U.S. and Canada between April 1 and August 31 in 2008 and 2009, Volvic will donate 4 cents to the U.S. Fund for UNICEF with a minimum donation of $250,000 per year to support UNICEF programs that will provide at least 10 liters of clean water to children in Africa, including building wells. UNICEF does not endorse any brand or product. No portion of the purchase price is tax-deductible.
to join Volvic in supporting UNICEF's clean water programs in Ethiopia.
To read the press release, click here.
For more information, visit www.drink1give10.com.
