Volvic's "Drink 1, Give 10" Campaign to Benefit UNICEF Water Programs in Ethiopia
© Volvic
Drink 1, Give 10
Building on the success of the initiative that began in Germany in 2005 and has since expanded to France and Japan, Volvic successfully launched the "Drink 1, Give 10" campaign in North America in 2008, donating $250,000 to the U.S. Fund for UNICEF.
This “water for water” campaign is now in its second year and re-launched in North America on April 1, 2009. For every liter of Volvic bottled water purchased in the U.S. and Canada between April 1 and August 31, 2009, Volvic will make a donation of four cents per liter to the U.S. Fund for UNICEF to enable UNICEF to provide at least ten liters of clean, safe drinking water to children in Ethiopia.
The funds raised through the campaign support UNICEF water projects in two districts of the Benishangul-Gumuz region of Ethiopia to help improve the health of community members by increasing access to sustainable water supply through the construction of water supply systems, with the goal of constructing 40 wells. Funding raised through the "Drink 1, Give 10" campaign will not only enable UNICEF to dramatically increase the availability of clean water in western Ethiopia, but also to fund a fully integrated water and sanitation package, ensuring maximum benefit to the community. Thanks to Volvic North America's donation over the course of the two-year campaign, 25,000 community members will receive water supply, sanitation and hygiene education services.
*For each liter of Volvic bottled water purchased in the U.S. and Canada between April 1 and August 31, 2009, Volvic will donate 4 cents to the U.S. Fund for UNICEF, with a minimum donation of $250,000, to support UNICEF programs that will provide at least 10 liters of clean water to children in Africa, including building wells. UNICEF does not endorse any brand or product. No portion of the purchase price is tax-deductible.
to join Volvic in supporting UNICEF's clean water programs in Ethiopia.
To read the most recent press release, click here.
For more information, visit www.drink1give10.com.
