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SKIP TO: Results | The Issue | One Pack = One Vaccine | Our Goal for 2009 | Campaign Highlights | More Links
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Future All-Star™ Game |
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*No part of the purchase price is tax-deductible. UNICEF does not endorse any brand or product. Major League Baseball trademarks and copyrights are used with permission. |
Baseball fans can join Pampers, UNICEF and the Reds on Friday, August 13, for the Future All-Star Game™ where the Cincinnati Reds play the Florida Marlins. The Cincinnati Reds will donate $2* for each ticket purchased for this game at Results
The North American Pampers "One Pack = One Vaccine" campaign resulted in enough funding to provide over 30 million tetanus vaccines to help protect mothers and their babies against maternal and neonatal tetanus. Thank you for your support!
The Issue
Tetanus. We've all heard of this disease, and most of us in this country have been immunized against it. What you may not know, is that for many in the developing world, tetanus poses a deadly threat.
Tetanus is caused by bacteria found in unsanitary conditions. In developing countries, the disease can be contracted during childbirth. It is often called the “silent killer” as it often infects newborns and mothers in some of the world’s most remote, rural areas who don’t have access to routine immunization or antenatal care.
Yet with just a series of low cost vaccines costing just seven cents each, maternal and neonatal tetanus is completely preventable. Still, 128,000 infants and up to 30,000 women die needlessly from maternal and neonatal tetanus every year.
In 2000, UNICEF began a massive initiative to help eliminate maternal and neonatal tetanus worldwide.
One Pack = One Vaccine
In 2006, Pampers and UNICEF joined together in the One Pack = One Vaccine campaign. Initially started in the UK, Pampers’ One Pack = One Vaccine campaign to benefit UNICEF has since expanded to 100 countries. In 2008, Pampers launched the North America campaign, the single largest marketing initiative of its kind conducted by a brand in the United States and Canada to benefit UNICEF.
By donating the cost of one vaccine to UNICEF for every specially-marked pack of Pampers sold, Pampers has already raised enough money globally to help UNICEF provide over 230 million tetanus vaccines to help protect mothers and their newborns in less industrialized countries against this deadly disease. In 2008—with mother and acclaimed actress Salma Hayek as its spokesperson—in North America alone, the campaign provided funding for over 45 million tetanus vaccines.
2009 Results — Funding for Over 30 Million Additional Vaccines!
In 2009, Pampers continued its support of this important initiative. In North America, thanks to your support—and the generosity of Pampers—enough funding was raised to help UNICEF provide over 30 million additional tetanus vaccines!
The impact of the "One Pack = One Vaccine" campaign is significant. In total, the global campaign is expected to fund over half of the lifesaving vaccines needed over the next few years.
The Pampers in-store campaign concluded on May 1st, but you can still support UNICEF's tetanus programs.
With the generous support of partners like Pampers—and parents across the world whose purchases of Pampers help make this partnership successful—UNICEF will move closer to its goal of eliminating maternal and neonatal tetanus.
Highlights of the Pampers “One Pack = One Vaccine” Campaign
Through the global Pampers “One Pack = One Vaccine” campaigns taking place in approximately 100 countries, Pampers donates the cost of one tetanus vaccine for every specially-marked pack of Pampers sold to help UNICEF protect mothers and their newborn babies against maternal and neonatal tetanus.
Since the campaign launched in the UK in 2006, Pampers has provided funding to help UNICEF protect millions of women and babies against maternal and neonatal tetanus in the developing world, helping UNICEF in its goal to eliminate the disease.
Globally, the Pampers “One Pack = One Vaccine” campaign has already provided funding for over 230 million tetanus vaccines.
In North America, through the “One Pack = One Vaccine” campaigns in 2008 and 2009, Pampers provided funding for over 75 million vaccines. This makes the Pampers campaign the largest of its kind ever executed by a brand in the U.S. and Canada to benefit UNICEF (and one of UNICEF’s biggest cause-related marketing campaigns worldwide).
More Links
One Pack = One Vaccine Press Release
UNICEF's Partnership with Procter & Gamble
More Information on UNICEF's Immunization Work
