Welcome to the Champions for Children microsite. This is an exclusive portal created exclusively for Champions for Children who volunteer for UNICEF's Change for Good program on American Airlines. 

On this site you will find resources that will help you be successful in your fundraising efforts such as PA cards in different languages, newsletters, in-flight video instructions, etc., information on contests and fundraising results and what UNICEF programs Change for Good collections are supporting, UNICEF field visits, a Q&A answering any questions you may have about the program, and much more!

If you have any questions or suggestions on the type of information you would like to see on this site, please email them to championsforchildren@aa.com and we will be sure to get back to you as soon as possible. 

Click here to see the recruitment video, and here to see a tribute video in honor of the 20 year anniversary of Change for Good on American Airlines.

Brand New In-flight Video

We are also thrilled to share the new in-flight video created by the U.S. Fund for UNICEF to help you in your Change for Good fundraising efforts on your international flights, including to and from Canada and Mexico, from July 1, 2015.

Click here to watch the in-flight video which was filmed during the March 2015 UNICEF field visit to Bolivia and includes footage of Champions for Children in the field observing first-hand the impact your collections are having on children and families in Bolivia.  It also includes a brand new celebrity face.

Lucy Liu generously agreed to volunteer her time to be filmed for various videos in support of the Change for Good program.  Appointed a UNICEF Ambassador in 2004, Lucy has involved herself in almost all aspects of UNICEF's various campaigns and initiatives and has been influential in supporting its mission of saving and improving children’s lives worldwide. 

“Champions, I am honored to be part of the new in-flight and recruitment videos for UNICEF’s Change for Good program on American Airlines. You are making a tremendous impact on children’s lives by collecting on your flights. Thank you for all that you do to help UNICEF support children worldwide through your volunteer efforts. I hope you enjoy the new videos!” ~Lucy Liu