UNICEF Tap Project National Sponsor: Giorgio Armani Fragrances
Giorgio Armani Fragrances returns as the National Sponsor of the UNICEF Tap Project with its “Acqua for Life” campaign. This “water for life” campaign began in 2010 with Giorgio Armani Fragrances’ iconic cologne, Acqua di Giò for Men, to raise awareness and funds to help UNICEF improve access to safe, clean water for children worldwide. This year, Acqua di Giò is back, along with Acqua di Gioia for women, Acqua di Giò Essenza, and Acqua di Gioia Eau Fraiche.
Fans of these fragrances can join the company in supporting UNICEF through the Acqua for Life campaign, taking place during the month of March. Giorgio Armani Fragrances will donate $5 (enough to provide a child with clean, safe drinking water for 200 days) to the U.S. Fund for UNICEF for each Acqua di Giò, Acqua di Gioia, Acqua di Giò Essenza, and Acqua di Gioia Eau Fraiche spray cologne or gift set purchased in the 50 United States, Puerto Rico or D.C. through authorized distributors from March 1-31, 2013.
In addition, the company will donate $1 for the first 50,000 people who "like" the "Acqua for Life" Facebook page at www.facebook.com/acquaforlife from March 1-31, 2013. Giorgio Armani Parfums will make a minimum guaranteed donation of $500,000 from all Acqua for Life promotions during this period.
The U.S. Fund for UNICEF does not endorse any brand or product. No portion of the purchase price is tax-deductible.
Celebrity Supporters
- Alyssa Milano
- Angie Harmon
- Bridgit Mendler
- Common
- Emmy Rossum
- Heidi Klum
- Jeff Bridges
- Judd Apatow
- Kat Graham
- Kate Walsh
- Kevin Spacey
- Kristen Bell
- Marcus Samuelsson
- Nas
- Seth Rogen
- Sting
Other Supporters and Partners
Founding Agency Partner Droga5 and Media Supporter MediaVest will support the initiative, once again creating a high-profile, pro-bono ad campaign that will place the UNICEF Tap Project in various media throughout the nation.
