Campaigns
Tap Project
On March 22, 2007—World Water Day—hundreds of restaurants in New York City invited their patrons to pay just $1 for the tap water they normally get for free. The campaign went national in 2008, and extended throughout World Water Week. The funds collected support UNICEF's water programs, which provide safe drinking water to children around the world.
Trick-or-Treat for UNICEF
Created, inspired and powered by kids since 1950, Trick-or-Treat for UNICEF has empowered generations to make lasting change in their global community.
The UNICEF Snowflake
The UNICEF Snowflake—a beautiful ornament gracing the intersection of 57th Street and Fifth Avenue in New York City and Rodeo Drive in Beverly Hills during the holiday season—is the centerpiece of an ambitious program to raise millions of dollars for UNICEF's programs providing immunization, education, health care, nutrition, clean water and sanitation to children in developing nations.
