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Sherrie Rollins Westin

As Executive Vice President and Chief Marketing Officer of Sesame Workshop, Sherrie Rollins Westin is responsible for the overall strategic positioning of the Workshop and its various properties—as well as the Workshop’s efforts to drive revenue growth through product licensing, to support its mission driven work. Westin oversees the Workshop’s Global Marketing, Consumer Products, Communications and Public Affairs divisions.

Westin joined the Workshop from ABC where she served as Executive Vice President, Network Communications from 1994 to 1998. In this capacity, Westin oversaw all communications activities for the ABC Television Network including ABC News, Entertainment, Sports, Daytime and Children’s programming, and related businesses, such as affiliate relations, network sales, marketing, and research.

Westin's career includes public policy and communications positions in the public and private sectors. In 1992, Westin was one of the highest–ranking women in the first Bush White House, serving as Assistant to the President for Public Liaison and Intergovernmental Affairs. In 1989 she was unanimously confirmed by the U.S. Senate as the first Assistant Secretary for Public Affairs at the U.S. Department of Housing and Urban Development. She also served as Senior Vice President, for U.S. News and World Report, and The Atlantic Monthly, and Executive Producer of the U.S. News Debate Series on CNBC. She has also held a variety of senior positions with ABC News, The Oliver Carr Company, and the Business Professional Association of Georgetown in Washington, DC. 

Westin currently serves on the Board of Directors of the United States Fund for UNICEF, the Board of Directors of Communities in Schools, and is a member of the Council on Foreign Relations. She is a recipient of the New York Women in Communications 2009 Matrix Award. Westin received a B.A. in Communications from the University of Virginia. She lives in Bronxville, New York with her husband, David, and children, Lily and David.

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